Locative Lab

researching locative media

Bar Codes Ride Again – on Mobile Phones

An interesting article in Business Week on the many ways bar codes are are being used for cell-phone users to view ads, coupons, and other information instantly.

“The Weather Channel is using bar codes to deliver maps, forecasts, and severe weather alerts. Universal Pictures is using mobile bar codes to promote its coming thriller Repo Men. Later this month, a Hearst magazine will use the technology to provide additional information to readers. And mobile bar code technology in various forms has recently been used by search engine owner Google, Web portal Yahoo!, sportswear maker Nike, and packaged foods maker Frito-Lay.”

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Cityscape LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an overview of my work. I'm a strategist, technologist and researcher in the field of Location-Based Mobile Services and work at Waag Society, a medialab in Amsterdam, The Netherlands where I head the Locative Media research program and at 7scenes, a platform for GPS games and tours as creative director. Picture 4 Find me at Twitter, LinkedIn or via ronald [at] waag [dot] org.

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