Locative Lab

researching locative media

N Building – iPhone, QR Code Facades and Architecture


The N Building is a commercial structure located near Tachikawa station, Tokyo, Japan. Being a commercial building signs or billboards are typically attached to its facade which undermines the structures’ identity. As a solution teradadesign+Qosmo decided to use a QR Code as the facade itself. By reading the QR Code with a mobile device the user is taken to a site which includes up to date information. In this manner they envision a cityscape unhindered by ubiquitous signage and also an improvement to the quality and accuracy of the information itself:

On December 15th, 2009 the team held an opening which included the limited release of an iPhone application made specifically for N Building inline with their proposed vision of the future where the facade of the building disappears, showing those inside who want to be seen.

See Sonasphere for more info…

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About

Cityscape LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an overview of my work. I'm a strategist, technologist and researcher in the field of Location-Based Mobile Services and work at Waag Society, a medialab in Amsterdam, The Netherlands where I head the Locative Media research program and at 7scenes, a platform for GPS games and tours as creative director. Picture 4 Find me at Twitter, LinkedIn or via ronald [at] waag [dot] org.

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