Locative Lab

researching locative media

MIT’s Nextlab videos on mCommerce


M-commerce is a self-sustaining mobile commerce system that empowers the poor and illiterate to make informed decisions about purchasing daily necessities that unlike the legacy system, which is inefficient and error-prone, will use a user-friendly and innovative mobile interface.


  • Understand user needs on the ground and analyze them to develop system requirements.
  • Design and Develop a user-friendly mobile user interface that would enable “Bandhus” and villagers to browse and order goods using mobile phones.
  • Do thorough business analysis of the viability of such a system and provide recommendations to prove long term sustainability.

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Cityscape LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an overview of my work. I'm a strategist, technologist and researcher in the field of Location-Based Mobile Services and work at Waag Society, a medialab in Amsterdam, The Netherlands where I head the Locative Media research program and at 7scenes, a platform for GPS games and tours as creative director. Picture 4 Find me at Twitter, LinkedIn or via ronald [at] waag [dot] org.

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