Locative Lab

researching locative media

Mobile barcodes now speak to us – quite literally…

voiceqr.gif A consortium of three companies has decided to improve on the usual URL-carrying QR Codes by tweaking the data in each black and white square to contain a brief snatch of audio and a simple image. Digitalworld Toyko reports.

“The Voice QR, as it’s called, simply needs to be scanned with the camera on a mobile phone for it to give up its hidden treasure without the need to connect to a website.

That might be a squeaky voice saying “Hello,” “Well done on getting into college,” or “Thanks for your hard work.”

The consortium sees Voice QR Codes delivering multi-media jingles from posters, books and product packaging. For that to happen, it will have to persuade mobile phone makers to install software that understands the new kind of QR code – currently, only seven handsets are capable of doing so.”

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Cityscape LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an overview of my work. I'm a strategist, technologist and researcher in the field of Location-Based Mobile Services and work at Waag Society, a medialab in Amsterdam, The Netherlands where I head the Locative Media research program and at 7scenes, a platform for GPS games and tours as creative director. Picture 4 Find me at Twitter, LinkedIn or via ronald [at] waag [dot] org.

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