Locative Lab

researching locative media

Texting Injured 6 Million Brits in 2007


mobile technology

Nothing is more embarrassing than having a “walk and text” injury or wounds caused by too much texting or use of mobile phones. According to Daily Star, about six million Brits were injured in 2007 because they were so engrossed with their mobile devices that they became blind to objects around them.

And it gets worse. Injuries range from a simple broken nose to fractured skulls. Conducted by phone directory service 118118 among 1,055 people, the study reveals that one in 10 Brits stumbled into usually harmless objects on the streets such as bollards, lampposts, trash bins and other distractions.

While the simplest solution is to keep your eyes on the road, there are now plans to set up “mobile lanes” or the so-called cycle lane for text addicts. Even 118118 plans to attach pads to lampposts to avoid these hysterically upsetting blunders.

Geez, I wonder how many Americans have suffered these “walk and text” injuries last year.

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About

Cityscape LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an overview of my work. I'm a strategist, technologist and researcher in the field of Location-Based Mobile Services and work at Waag Society, a medialab in Amsterdam, The Netherlands where I head the Locative Media research program and at 7scenes, a platform for GPS games and tours as creative director. Picture 4 Find me at Twitter, LinkedIn or via ronald [at] waag [dot] org.

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