Locative Lab

researching locative media

The Heat is On: Google Confirms Spectrum Bid

As if we don’t know…but a little confirmation really helps.

Google will probablybid in the Federal Communications Commission’s upcoming auction of wireless spectrum in the 700 megahertz band.

It basically means the search engine giant has officially declared a protracted war against the big mobile networks in an effort to gain a strong traction in the wireless industry.

“We believe it’s important to put our money where our principles are. Consumers deserve more competition and innovation than they have in today’s wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet,” said Google Chairman and CEO Eric Schmidt, in a press release.


Consumers are the biggest winners because this bid will allow users download any software application they want on their mobile device, and to use any mobile devices they would like on that wireless network.

Still, I hope Google wins so it can spread its competitive spirit like brush fire and if they uphold their commitments, free the mobile consumers from cumbersome policies.

More details at the Official Google Blog

Via Marketing Pilgrim

Photo via nullgel

See article


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Cityscape LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an overview of my work. I'm a strategist, technologist and researcher in the field of Location-Based Mobile Services and work at Waag Society, a medialab in Amsterdam, The Netherlands where I head the Locative Media research program and at 7scenes, a platform for GPS games and tours as creative director. Picture 4 Find me at Twitter, LinkedIn or via ronald [at] waag [dot] org.

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