Locative Lab

researching locative media

Pet Shop Boys include QR codes in new video

pet_shop_boys.jpg English synthpop duo, Pet Shop Boys just released their new video for “Integral” which includes embedded QR codes.

“Viewers with a mobile phone and a small piece of software can take pictures of the codes, and then be transported to a website about personal freedom. [via Digital Experience]

“Integral” is a critique of the Big Brother surveillance state with the slogan “if you’ve done nothing wrong, you have nothing to fear”. The QR codes are linked to websites containing info about issues of civil liberties. All the QR codes are available as downloads and people are asked to use them in their own videos, and upload them to a dedicated YouTube group.”


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Cityscape LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an overview of my work. I'm a strategist, technologist and researcher in the field of Location-Based Mobile Services and work at Waag Society, a medialab in Amsterdam, The Netherlands where I head the Locative Media research program and at 7scenes, a platform for GPS games and tours as creative director. Picture 4 Find me at Twitter, LinkedIn or via ronald [at] waag [dot] org.

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