Locative Lab

researching locative media

Location based Mobile Advertising

Location based Mobile Advertising

The perennial Starbucks example has been long talked about w.r.t. Mobile Advertising – you are passing by and are zapped by the coffee coupon. While we wait for that scenario to come to fruition, there are some entrepreneurs who are doing some clever things with location. One of them is NearbyNow. Using user declaration (I am at this mall) and SMS, they have created a nationwide network that connects malls and users with ongoing sales. User’s text in a code to NEARBY and get back things on sale for a particular category “shoes” or “Nike air Jordan” etc. A second SMS might be “15% on shoes at macy’s”. Very clever. It is working well and providing invaluable analytics to the retailers.


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Cityscape LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an overview of my work. I'm a strategist, technologist and researcher in the field of Location-Based Mobile Services and work at Waag Society, a medialab in Amsterdam, The Netherlands where I head the Locative Media research program and at 7scenes, a platform for GPS games and tours as creative director. Picture 4 Find me at Twitter, LinkedIn or via ronald [at] waag [dot] org.

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