Locative Lab

researching locative media

Brazil Indians sell chanting cellphone ringtones

SAO PAULO: Xavante Indians living on the southern edge of
Brazil’s Amazon rainforest plan to start selling ringtones of
traditional chants like the hunt song and the healing dance to cell
phone users in China and Europe.

Brazilian cell phone users can already download the tones
for about $US1.40 ($NZ2.10) each and 100 Xavante in the remote Sao
Pedro village in Mato Grosso state have been profiting from the sales
for the past few months, said Gilson Schwartz, coordinator of an aide
group called Cidade Movel.

His group helps riverside
communities in the Amazon find alternative sources of income in a
region where most people live without modern conveniences and economic
growth usually depends on mining or logging the forest.

“We want to create a business model of social content for the wireless phone industry,” he said.

four leading cell phones companies offer the ringtones. Cell phone
operators and companies that distribute content to them take a portion
of the sales.

The project has generated tens of thousands of
dollars for the Xavante and several other impoverished rural
communities, Schwartz said.



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Cityscape LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an overview of my work. I'm a strategist, technologist and researcher in the field of Location-Based Mobile Services and work at Waag Society, a medialab in Amsterdam, The Netherlands where I head the Locative Media research program and at 7scenes, a platform for GPS games and tours as creative director. Picture 4 Find me at Twitter, LinkedIn or via ronald [at] waag [dot] org.

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