Locative Lab

researching locative media

Sony Ericsson and Fossil team up for Bluetooth watch

We’re just not sure what there isn’t to love about Sony Ericsson and Fossiljoining forces to bust out sexy Bluetooth watches. The duo’s newMBW-100 effortlessly pulls off that “I’m probably a secret agent, but Idon’t need to parade it around” look that we’ve been trying to pull offever since we can remember, and the watch packs in some usefulBluetooth 2.0 stuff as well. First off, there’s a straight-up analogwatch face, which keeps this thing classy, while a small OLED displaybelow helps you manage the Bluetooth functions, shows incoming callerand notifies you of new SMS messages. If receiving a call, you can tapa button to silence the phone ringer, twice to reject the call, whileanother button handles play/pause and track skipping on your musicplayer. The stainless steel watches will come in the silver colorpictured, along with a limited-edition black version, and Sony Ericssonhopes to be shipping these globally Q4 2006 for around 300 Euros ($382US). Keep reading for a few hugemongous pics and a pre-release userguide snippet we got our hands on.



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Cityscape LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an overview of my work. I'm a strategist, technologist and researcher in the field of Location-Based Mobile Services and work at Waag Society, a medialab in Amsterdam, The Netherlands where I head the Locative Media research program and at 7scenes, a platform for GPS games and tours as creative director. Picture 4 Find me at Twitter, LinkedIn or via ronald [at] waag [dot] org.

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