Locative Lab

researching locative media

Philips illuminates IFA 2006 with production-ready Lumalive textile garments


Eindhoven, the Netherlands – Philips Research intends to impress the visitors at this year’s IFA (Internationale Funkausstellung) with a world-first demonstration of promotional jackets and furniture featuring its innovative Lumalive technology. Lumalive textiles make it possible to create fabrics that carry dynamic advertisements, graphics and constantly changing color surfaces. The Philips stand in Hall 22 will act as a showcase for the Lumalive textile products that will be worn by Philips’ hostesses and embedded into booth furniture of the Future Zone.

Although the technology has been developed only recently —early prototypes were exhibited at IFA 2005— Philips Research has made immense progress in fully integrating Lumalive fabrics into garments demonstrated by the jackets worn by Philips’ hostesses at the show. These first-generation jackets are ready for commercialization by companies partnering with Philips Research, particularly those in the promotional industry looking for a new, high-impact medium. Interested parties could use the technology to transform their event and enhance their visitors’ experiences

.Jacket with Philips Lumalive fabrics

http://www.research.philips.com/newscenter/archive/2006/060901-lumalive.html

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About

Cityscape LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an overview of my work. I'm a strategist, technologist and researcher in the field of Location-Based Mobile Services and work at Waag Society, a medialab in Amsterdam, The Netherlands where I head the Locative Media research program and at 7scenes, a platform for GPS games and tours as creative director. Picture 4 Find me at Twitter, LinkedIn or via ronald [at] waag [dot] org.

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