We noted last week via Gizmodo that Google has Google’s filed a patent entitled “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising,” which in short allows them to paste media (adverts) onto the images.
Its interesting how the mouse in Street View follows the 3D space, we assume to allow any data to be tagged to buildings etc. With data of course comes the ability to provide click throughs and advertising. We dont think it will limited to simple images however as video can also be embedded into panoramas as one of our previous examples shows: San Francisco Panorama with Embedded Video from digitalurban on Vimeo.
The example was quite easy to produce, we used the real estate of Twin Peaks in San Francisco, but this could of easily been an advert above Buckingham Palace and then that’s when things get interesting…
Camera Mapping, also known as camera projection, is a quick and easy technique to apply a quick ‘3d’ look to a scene with the camera moving while minimising the amount of actual modelling. The clip below by Andrew Price of detailing a quick flight path of New York city illustrates the point:
The technique is normally used for a quick camera move where the camera stays relative or near to the nodal point of the original image, as the camera strays off center the illusion is often lost. The second movie below by Joel Wagner provides a good insight into the technique, note the last example moves slightly too far away from the original image:
When we have used the technique in the past we found it useful to look at the great tutorial over at CGarchitect on animated camera mapping, its quick and easy to do.
If this post inspires you to create a clip, do let us know…
The Daily Mail reports that a 13 year-old Saudi school girl is to be given 90 lashes in front of her classmates after she was caught with a mobile camera phone and assaulted her teacher when she caught her with the phone.
The BBC is planning a multimedia extravaganza of coverage for the 2012 London Olympics, with the ability to watch the games on the go looking to be a key part of its broadcast. TechRadar reports.
“As well as TV, radio – including coverage in several different languages on digital radio – online and potentially 3D, the broadcaster plans to have every moment of the event accessible on mobiles.”
LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an overview of my work. I'm a strategist, technologist and researcher in the field of Location-Based Mobile Services and work at Waag Society, a medialab in Amsterdam, The Netherlands where I head the Locative Media research program and at 7scenes, a platform for GPS games and tours as creative director.
Find me at Twitter, LinkedIn or via ronald [at] waag [dot] org.
The BBC is planning a multimedia extravaganza of coverage for the 2012 London Olympics, with the ability to watch the games on the go looking to be a key part of its broadcast. 
LocativeLab.org is Ronald Lenz's research website on locative & mobile media. This is mostly an archive of blogposts I find inspiring and interesting and an 
Find me at 